The Big Kahuna

It doesn’t matter whether you’re selling Jesus or Buddha or civil rights or how to make money in real estate with no money down. That doesn’t make you a human being. It makes you a marketing rep. If you want to talk to somebody honestly as a human being, ask him about his kids. Find out what his dreams are. Just to find out, for no other reason. Because as soon as you lay your hands on a conversation, to steer it, it’s not a conversation any longer, it’s a pitch. And you’re not a human being. You’re a marketing rep.

Then you will gain character, because honesty will reach out from inside and tattoo itself across your face.

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Comenta, y tal...

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