The Fourth Screen: really matters?

“Smartwatches aren’t going to give you a big difference over mobile phones,” said Doug Hecht, president and chief operating officer of digital agency Digitaria. “A smartwatch doesn’t represent anything important for advertisers right now.” At best, smartwatches will be an extension of mobile advertising, Hecht added. “It’s really just an incremental play on mobile.”

vía The Fourth Screen: How Smartwatches Could Be Used for Ads.

Advertisements

Comenta, y tal...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s