Yep, Apple Will Shut Down Beats Music App And Roll It Into iTunes


Last month I reported that Apple would shut down Beats Music and likely add streaming music to iTunes. Apple denied, specifically, that Beats Music would be shut down.

Shortly thereafter, ‘unnamed sources familiar with the matter’ conveniently surfaced to engage in a battle of semantics about whether Apple might modify Beats Music over time, including its brand.

As we noted at the time, that was another way of saying Beats Music would get rolled into iTunes. And that’s just what the Wall Street Journal, (I’m sure they just forgot to cite us) is reporting today. “Apple is rebuilding Beats Music and plans to relaunch it next year as part of iTunes, according to a person familiar with the matter.”


As I reported before the Beats acquisition became official, iTunes executives wanted to acquire Beats Music because they knew that music download sales were plummeting, and it needed a…

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