Slack’s Founder Shares Their Epic Launch Strategy

“If your product is Great, it doesn’t need to be Good.” Known as one of the creators of Gmail, Buchheit has a simple thesis: If you do a few things incredibly well, the rest doesn’t really matter. And, if you look at the first generations of Gmail, Butterfield says, it was in fact missing a lot of features. Still, users were so impressed by the searchable interface, threaded conversations, and the then-unimaginable one gig of storage, that they weren’t fazed by what the product didn’t have.

From 0 to $1B – Slack’s Founder Shares Their Epic Launch Strategy.

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