Why Grantland failed

The problem is scale. A larger, general-interest site can’t be built purely atop longform, because longform takes time — both for writers to produce and readers to read. Therefore, as both Buzzfeed and Gawker realized early on, well-done longform could be the steak, but it couldn’t be the meal. (Grantland perhaps realized this too late.)

 

Origen: Grantland and the (Surprising) Future of Publishing – Stratechery by Ben Thompson

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