SMEs using WhatsApp in India

Pune: As 40-year-old Nanasaheb Sheersat starts his day, he sets up his bhel puri stall outside an IT park and makes his first plates of bhel puri and paani puri, decorating them with sev and coriander sprigs. Then he fishes out his smartphone, takes pictures of the food and sends them to his potential customers and friends, alerting them that their favorite chaatwala has arrived. The messaging application WhatsApp is now a vital part of Sheersat’s work, boosting his income from around Rs 300 per day to Rs 1,000. He is able to support his wife and three children better.

Origen: Small bizmen use WhatsApp power to generate buzz – Times of India


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