Twitter used to be essential. But now @joshuatopolsky asks, is it about to die?
That focus would have to come fast. In the yearlong stretch leading up to Dorsey’s return, the number of active users on Twitter only grew by eleven per cent. Even more troubling was the service’s penetration in the U.S.: it remained completely flat for the first three quarters of 2015. Facebook has surpassed the company by orders of magnitude, but it’s hardly Twitter’s only foe. Instagram, WhatsApp, and even WeChat all now have more individual users than Twitter does. Snapchat has almost caught Twitter, too.